01
Athly
02
Founder Origin
03
The Problem
04
The Solution
05
The App
06
Retention
07
Athlete Traction
08
Athlete Calibre
09
Subscription Model
10
Rev Share Model
11
Launch Target
12
The Team
ESC to close
ATHLY
Infinitely scalable mentorship, from the world's best athletes
Founder Origin
2022
Founded the WASH mobile AFL coaching app with Will Ashcroft (top Australian athlete)
2024
Reached 3,000 users, but realised that we hit a ceiling due to manual coaching delivery
2025
Worked with other top Australian athletes and creators to monetise their audience
2026
Founded Athly
The Problem
Fans will pay for an athlete's guidance, but athletes don't have time to deliver it at scale.
The Solution
Public Data
Interviews & podcasts
Social media
Public perception
Onboarding Call
Situational
Emotional
Personal
Vector Knowledge Base
AI Twin
Agentic RAG athlete AI mentor
Self-Improving AI Memory
Analyse conversational data
Update knowledge base
Real-world monitoring
The App
The first surface for the persona engine — a personal mentor for the athlete's fans.
* This is an early mock-up. Product will be ready 1st June 2026
App screen 1
App screen 2
App screen 3
App screen 4
Retention
Train and grow with your athlete, all year.
PROGRESS
Real, measured improvement
STATUS
Deepened athlete connection
INTEGRATION
Live in every session
SEASONALITY
Non-stop calendar
Athlete Traction
FEB '26 — NOW
100+
Athletes interested
* Spoke to or about a specific athlete
30+
Spoken to directly
20
LOIs · ~2.4M followers
"This is actually insane!"
Callum Robson · Manager
"Very much interested."
Payne Haas · Manager
"Super keen on this!"
Andrew Nabbout · Athlete
Athlete Calibre
We aren't just engaging any athletes — we're in conversation with the best. Conversations may be with the athlete directly, or with their manager.
AFL
TOP 10
1Bailey Smith
2Nick Daicos
3Harley Reid
4Marcus Bontempelli
5Christian Petracca
6Izak Rankine
7Isaac Heeney
8Patrick Cripps
9Nick Watson
10Charlie Curnow
NRL
TOP 10
1James Tedesco
2Payne Haas
3Nathan Cleary
4Reece Walsh
5Isaiya Katoa
6Blayke Brailey
7Eliesa Katoa
8Joseph Tapine
9Cameron Munster
10Terrell May
Cricket
TOP 10
1Travis Head
2Steve Smith
3Alex Carey
4Marnus Labuschagne
5Cam Green
6Mitchell Starc
7Pat Cummins
8Scott Boland
9Josh Hazlewood
10Nathan Lyon
Other
Tim Tszyu (Boxing · #1 in 2024)
Kyle Chalmers (Swimming · 9 Olympic medals)
Shayna Jack (Swimming · 2 Olympic gold)
Malcolm Marx (Rugby · #4 in world)
RG Snyman (Rugby · #6 in world)
Fred Warner (NFL · #13 ranked)
Pat Surtain (NFL · #6 ranked)
In conversation with Athly
afl.com.au · zerotackle.com.au · icc-cricket.com · espn.com
Total IG Followers: 11M Avg: 478K
Subscription Model
$30/month subscription at launch
Rev Share Model
Monthly revenue
Athly
Athlete
$0 – $10K
30%
70%
$10K – $30K
25%
75%
$30K+
20%
80%
Launch Target
Prove $0.05 MRR per follower per athlete, 1 month post-launch
The Team
Joey
GTM Lead
Joey
Tom
Product Lead
Tom
Ben
CTO
Ben